Posts Tagged With: author

Self Publishing: September

Self Publishing Update

Well, I had a much better September than I did an August.  I realized after reviewing the data for my August ads that I was getting many more hits on keywords that tied to authors or book series that were similar to my book, instead of tags like “fantasy,” or “sword.” I also upped my bid on each keyword to be $0.76 instead of $0.66.  For some reason, that made all the difference.  Instead of being in the hundreds of views, I’m now in the tens of thousands of views and I can make some decisions based on actual aggregated data.  Amazing!

My first ad (runaway and subversive print shop copy) didn’t do so well.  People were clicking (31 of them), but no one was buying.  I actually ended this campaign early since it had cost me almost $15 and had brought me no book sales.  It seemed a waste to keep running it.

My second ad (epic fantasy with a strong female lead copy) did fairly well.  I had 42 clicks and sold 3 books.  Since almost 80,000 people saw my ad before clicking this is the data I was able to get: someone would click through to my page after about 1850 people had viewed the ad. Once people viewed the book, about 11 people visited for every one person who bought.

This isn’t great.  Most click-throughs cost me about $0.50, which means that I need my numbers to be more like 5 click-throughs for every buy to just break even.  I’m getting closer to that on my third ad.

Ad number three (LOTR/Little Women mashup copy) is almost where I’d like it to be.  I had 58 click-throughs and sold 8 books.  81,000 people viewed the ad, and so I’m looking at about 1400 people to visit before I get a click-through, and 7 people to look at the page before I get a sale.  Still not where I want to be, but MUCH closer.

I’m rejiggering a few things, per normal.  First of all, I’m only running ads 2 and 3 this month.  I’ve added keywords, too: Robin McKinley, The Hero and the Crown, Jessica Day George, Gail Carson Levine, Ella Enchanted, His Dark Materials, Narnia, and CS Lewis.

Second, I have changed my book blurb to be a little more punchy.  We’ll see if that works out to equal more clicks.  The great thing about self-publishing is that I can change it all back if the other was working better.  Nice.

Lastly, I put up an ask for my friends who have read the book to please leave me a review.  I ran the free promotion almost two months ago, so I feel like people have probably finished the book and maybe just haven’t remembered to review? We’ll see if that’s actually a thing.  Over 100 people downloaded the book, and right now I have 5 reviews, so either people take a really long time to finish things or most people aren’t review-leavers, or they forgot.  We’ll see…

That’s all for this month.  I’ll report back on how that all did next month per usual.  I have modest goals.  I’d really love to have 7-10 reviews by the end of the month, sell more than 11 books, and have a better click-through to buy rate on both ads.

I hope this helps!

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Categories: Self Publishing, Uncategorized, Writing | Tags: , , , , , , , , , | Leave a comment

On Writing in 2017, and Nanowrimo

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We’re getting to the end of the year, and I’m starting to think about my resolutions from last year.  Spoiler: I completed almost none of them.  I just found the blog entry that John Scalzi wrote the other day that I thought was incredibly poignant.  And it instantly made me feel less guilty, too. Frankly, he explains it better than I ever could: https://whatever.scalzi.com/2017/10/02/2017-word-counts-and-writing-process/ 

I thought my lack of production was a little bit of depression, or perhaps I was just in a non-prolific season right now.  After all, you can’t be on-point all the time, right?  Reading Scalzi made me realize that it’s probably not me… and a lot of other people are having this problem too.

I’ve been doing exactly what he says he had been doing.  I’ve been trying to figure out why my system isn’t working and how I can go back to it.  I’ve wasted almost a year on it.  I don’t know what the answer is yet, but I know now that I have to regroup and find a new normal for myself.  The old way isn’t going to work in this climate.  Or, most likely, with baby in tow.

At least I’ve been feeling more like a writer lately. I have to thank the L. M. Montgomery institute for that.  There’s nothing like a deadline and a required bio to get the juices flowing.  I’ve been feeling that soul-itch, too, to put words on paper and make a new thing out of them.  I haven’t felt that way in a long time.  Now all I have to do is come to terms with my less-than-stellar production.

Nanowrimo is gearing up and I want to participate.  I have a 7 year winning streak to uphold, and the knowledge that the biggest writing party on the web is happening and I’m not a part of it is agony.  But this year I’ve decided I’m not writing a new novel from scratch.  I’m writing instead a few short stories for a collection I’d like to put out sometime this year (with the excuse being that I’m learning how to format and upload a Kindle book, in prep for Blue Gentian).  So, 5 short stories in just a few weeks?  I probably won’t make it, but it will be fun to try (and to be able to call myself a rebel for once).

If you’re interested, The book will be called “A Blatantly False History of the World” and will feature the following stories.  Everything with an asterisk is something I still need to write or edit heavily.  The ones with titles have plots.

  1. The Sea – Rome, 73 BC
  2. Ordeals – England, 1490
  3. The Wages of Sin – Plymouth Colony, 1622
  4. *A Stitch In Time – Virginia, 1779
  5. There Must Have Been Some Magic – London, 1814
  6. *Coyote’s Earth – California, 1831
  7. The Call – Arlington, 1862
  8. *Dr. Pragnum’s Restorative Tonic – England, 1896
  9. The Immortals – Italy, 1917
  10. Plenty of Fish – India, 1924
  11. Easterbay – Costal Maine, 1945
  12. *Thunderbird’s Desert – California, 2017
  13. *???

Looking for a Nanowrimo buddy?  I’m Caseykins, and I’ll buddy up right back.  Happy writing if you’re trying it.  And cheers to finding a new normal in this relentlessly stressful world.

Categories: Uncategorized, Writing | Tags: , , , , , , , , , | 1 Comment

Oh Horrid Night

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It seems a little bit anti-climactic in the face of the world burning right now in America, but I got some good news yesterday.  The Christmas anthology I’m in is officially an official thing, titled Oh Horrid Night, and featuring 210 awesome pages of frightening short stories.  It will wend its way to you on December 3rd.  And what better time is there for escapism than this particular holiday season?

You can pre-order on amazon here, and if you have Kindle Unlimited it’s even free!

We also have a Goodreads page.  If you’re on Goodreads, shelving it as “to read” can help us out.  And, on another note… I officially have a Goodreads author page. (!!!) I look so fancy and professional, you can hardly believe it (did I just ruin the aura of professionalism?). If you’re interested in that, too, it’s here.

That’s all for now.  I may seem chipper, but I’m definitely still processing the results of the election this week.  I can’t be nice or reasoned about it right now, but I would expect a blog post about it at some point when my thoughts are more together.

Keep your chin up.  With some serious love for you all,

~Casey

 

 

 

Categories: Fiction, Uncategorized, Writing | Tags: , , , , , , , | Leave a comment

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