Writing

Thunderstorms

I had a little time to do some actual writing in Maine while I was there. It felt good to exercise those muscles again.  And it also led to the writing of some vignettes, like the one here.

Image may contain: sky, tree, cloud, plant, outdoor and nature

A Maine thunderstorm is not like a thunderstorm in California.  In California, the gray clouds gather for hours before they begin to weep a misty drizzle that eventually might turn to more persistent streams.  The booming clouds are loud but faithless.  They roar a couple of times and then they turn back to the drizzle they were born of.

In Maine, a thunderstorm comes in.  The gray fluffy clouds roll across the blue, blue sky, groaning in warning.  In a matter of minutes the sky is all cloud, the wind chimes ring out their warning peal, the rain falls in a sheet.  The booms seem to echo in the sky around you, and the lights of the house flicker.  Sometimes the house lights go out and you are left grappling for your flashlight.  The clouds continue their persistent roll and roar even after the rain has passed.  A Maine thunderstorm means it.

I sat in the living room of my mom’s cottage with my husband and watched the storm come in over the ocean today, wondering if it would wake up my napping son in the room above.  And in the way of children and mothers, it pulled me into a different memory.

It was surely not my first thunderstorm in Maine. I have been a slightly legitimized summer person since I was born (since many of my family lives here full time). But it’s the first storm I really remember.  We were staying in the big cottage, the one Grampy’s father made for his mother (as opposed to the tiny cottage that Grampy himself had built – maybe 600 square feet?)  The black “Juanita” sign still hung in the living room in the big cottage amid the iron stove, the rag rugs, and the furniture from the 1970s with holes in all the upholstery, stuffing flying free – deftly covered by Juanita’s granny square afghans of many colors.  We were serviceable at the beach.  Despite the bucket of clean water at the door to wash your feet as you came in, there was a fine patina of sand on everything.

I slept next to my sister Cody under the eaves in a bedroom upstairs, white lace curtains at the window.  The noise woke me up and  I was frightened, but too old to admit it.  I couldn’t remember a storm that loud, even though I remembered Maine thunderstorms. My mother was up too.

“Case, can you help me close the windows?” she asked, flitting from room to room.  The sheet of rain had already started, and the window sill in the hall was already wet.  I shoved the pane down, and moved downstairs to the next.  A peal of thunder shook the house.

It took forever for the two of us to manage the window on the stairwell, too high to grip tight and slippery because of the rain.  But finally my mother managed it.  I was still scared, though the purpose of the moment had turned my adrenaline to excited.

“We did it,” said my mother as we turned to each other.  Another peal, and when the house shook I also shook.

“Mumma!” Cody called from the bedroom upstairs.

“I don’t think anyone’s going to sleep tonight,” said my mother.  “Have you ever watched a storm over the ocean?”

I shook my head.

She climbed the stairs to get Cody.  “Grab a blanket, and we’ll all watch together.”

We settled in on the couch, Cody on one side of my mom’s lap and me on the other, tucked under one of Juanita’s afghans.  My mom had pulled the couch over so the big picture windows were perfectly in front of us, like a TV.  The lightening danced over the dark waves of the ocean, sparking the clouds in purple and forking down to the water.  No two zig-zags alike.  The thunder shook us at intervals and it seemed like it all must be right on top of us.  Cozied in like that I felt safer, though.

“How far away is it?”  I asked.

“Count,” said my mother.  So my sister and I counted one-mississippis between light and sound,  and my mother did the math.

“About a mile away,” she said.

It felt more present than that.

“Could the lightening ever strike here?  Would it strike the rocks?”

“I don’t think it will tonight.  It’s very rare, but it could.  It has.”

“It has?”

“Yes, you know the hollow on the rock you were pretending to make seaweed stew in the other day?”

I nodded.  The rock was a larger than the footprint of the small cottage, an almost perfect 30-degree angle of dusky, weather-beaten granite that dipped toward the shore, ending in a collection of smaller rocks that created tidepools when the tide was out. At the top left of this rock was a perfectly round indentation, like a black melamine bowl.  This room was always our kitchen when we played house, because it already had a sink.

“That wasn’t there when I was a girl.  Lightning struck the rock, and created the hollow.”

In the world where we are both adults and we have talked about this again, I know my mother never saw the lightning strike happen.  It was winter, and no one was at the beach then.  They came next summer and the hollow was just there. But I could see it so vividly in my mind that I was certain she had for many years.

It would have been a night like this one, and maybe Aunt Nancy would have come to snuggle with her on the couch cushions.  I never could quite picture my mother with her mother, who died shortly after my mom’s marriage and whom I never knew.  And Grampy wasn’t a cuddle with the kids during a storm kind of guy.

The two of them, Kathy and Nancy, would be watching the storm, tucked under one of Juanita’s afghans, and the lightening would bolt down from the sky.  There would be a huge cracking sound as the electricity hit the rock, sparks flying, the rock burning for a time before the rain put the flames out.  And in the morning was our sink, too hot to touch for weeks.

We were outside time in that moment, those two girls and my sister and I. Parallel. Same house, same sky, same blanket, even to some extent the same sisterly love.  I have had so many Maine moments that run parallel that perhaps I can be excused for believing in this one for so long.

I still live in California, where I grew up.  Despite what they tell you, there is history there.  It just isn’t your history.  I live next to an orange grove that was planted and picked by someone else forever ago, to my south an irrigation ditch dug in the 1820s by local rancheros.  The local church has done a Las Posadas every Christmas for a hundred years, the 4th Of July Band plays Sousa all summer long, and the epithet “without vision a people perish” has presided over concerts in the park since the 1920s.  I can even visit Teddy Roosevelt’s chair at the Mission Inn, if I want to.  The tradition is there, but it doesn’t pull in the same way.  It doesn’t belong.

History in Maine is rooted, sweeping you into the past like the rolling of the clouds over the ocean, dropping rain sheets of the lives of others over your modern veneer.  In a moment it doesn’t matter what year you are in, and time moves in a circle like it does in theoretical physics.  You are tangled with the generations before you, whether you like it or not.  Mostly it’s comforting, that sense of being both outside of time and inside a memory.  In Maine, history means it.

Categories: Life, Uncategorized, Writing | Tags: , , , , , , , | Leave a comment

More Tweaks, and some Thoughts on Pricing

Self Publishing Update

Well, it’s been three weeks since the new cover for Blue Gentian launched.  It’s been a wild success.  I’m selling out my Amazon ads almost every day, and I think I’ll keep it.  Trial and error begat success this time (law of averages?  Who knows, but there was bound to be a success eventually).

Whenever my ads sell out, Amazon sends me an email notification and suggests that I up my daily budget.  Right now, I’m telling it no more than $2 a day.  I have not increased this.  Why not, you ask?  Because sales still don’t warrant it.  I’m still in that tenuous territory where I’m ALMOST breaking even, but not quite.  Which means there’s still more work to do.

What am I tweaking next, you ask?  I’m glad you did.

During the $0.99 sale I ran, I sold a grand total of 17 books.  That’s A LOT for me, you guys.  I’m extremely lucky if I sell 17 books in a month, and I was able to do it in 7 days during the sale.  Which suggests to me that I might be able to sell more books if I dropped the price a little.

I want to discuss price, because it’s a complicated issue and I don’t think I’ve explained how I got to my amount for Blue Gentian.  But in case you just want the nitty-gritty and don’t want the whys and wherefores, Blue Gentian will be on sale for $3.99 as a permanent price, down from $4.99, in a few days.  We’ll see if that tweak works in favor of more sales.  I’ll report back.

Now some thoughts about pricing in general:

I considered price carefully when launching Blue Gentian.  I’m a relatively unknown author, and therefore my works will probably not sell at the same price as an established author.  I have to be real about it.  That being said, price also implies quality.  If you’re attempting to give your book away at $0.99 when it’s not sale time, it leaves me wondering if it’s cheap for a reason.  Sometimes the reason is because it’s the first of a series.  I think that’s fine.  But if I don’t know the author and can’t figure out why their book is cheap, I assume it’s because it’s bad.  This has also borne out from my experience.  I’ve downloaded some truly terrible books, guys.  Almost all of them were insanely cheap and by self-published authors.

I’m not denigrating self-publishing.  First of all, I’m a self-published author and take great pride in my work and my business.  Second of all, I have read some AMAZING books by self-published authors.  The difference between the good and the bad?  I have found that good authors expect me to pay a decent, fair market value for their work.  I’m happy to do so.  But price then becomes correlated with quality.  I’m sure I’m not alone in this perception.

This means that how I price Blue Gentian will tell people how good it is.  Also, I know from some research that it’s MUCH easier to price a book down if you make a mistake than to price a book low at first and raise it.  Better to overestimate yourself than to underestimate.  So I decided I would go in at semi-established author rates and cut as needed.

I did a lot of research on well regarded books by self-published fantasy authors and their manuscripts of about the same length (62,000 words in case you were interested).  Most were priced at $4.99.  That’s how I got the starting price of Blue Gentian.  And now that I have some data, I’m going to cut to $3.99 and see how we do.

I might cut again to $2.99 if I see no better outcomes in the next couple of months, but I don’t see going lower than that.  Most other people don’t, even bad authors, since they’re trying to take advantage of the 70% royalty KDP offers on books priced between $2.99 and $9.99.  Blue Gentian is supposed to eventually be part of a series, so it will also eventually go to $0.99 for good when the next books are published (a LONG way off). Still, that means I’m not feeling terribly precious about the price of it.  Whatever gets me the sales, man.

And that’s all I’ve got right now.  Thanks for listening to me about a complicated subject…

 

Categories: Self Publishing, Uncategorized, Writing | Tags: , , , , , , , , , , , | Leave a comment

Some Blue Gentian Tweaking

Well, my first Blue Gentian experiment didn’t go that well.  My husband suggested that he didn’t think the book blurb was punchy enough, so I rewrote it to sound a little more scandalous.  No dice.  I kept it up for several months, but my sales dropped dramatically during that time.  Like, probably by half.

So, the old copy is back.  No surprises there, and isn’t it wonderful to be a self-published author where I can change things on a whim to see what happens?  And change it back in a snap when it’s wrong?

But, I’m still left with a book that I believe can sell better than it is currently.  So I have plans to tweak something else.

I was discussing the cover with my dad the other weekend, because I was really torn by the poll on which cover to use all those months ago.  Most people, including everyone who had read the book, liked the one I went with.  But everyone who was a fantasy reader liked the second one, with the girl in the hooded cloak.

“You should go with the one that the people who didn’t read it liked,” said my dad.

And it hit like a revelation that he was probably right.  I was thinking that because people knew the book, they would know what was representative of the book.  But what I really needed to be thinking about was not book representation, but book desirability.  Theoretically, the one that hooks and intrigues people who haven’t read the book is the one to go with.   A side I hadn’t considered, but ultimately saw the truth in.

Sometimes my dad is pretty brilliant.

Also, you guessed it.  Blue Gentian is getting a new cover, posted below.  I’ll leave it up for several months and see what we see on the sales.  I’ll report back when I have something to report.  Cross your fingers for me that this works.  I DO kinda love this new version…

blue gentian jpeg

I’m waiting for Amazon approvals before you can see it on the buying page, but I’ll let you know as soon as I know it’s live.  I’m thinking about running a new cover celebratory sale, too.  We’ll see.

 

Categories: Self Publishing, Writing | Tags: , , , , , , , , , , | Leave a comment

Plotting and Revising

NaNo-2018-Writer-Facebook-Cover

It’s been a while since I’ve written.  I’m gonna say it’s because I found this REALLY awesome book by Cathy Yardley called Rock Your Revisions.  Her proceeding book, Rock Your Plot, detailed a first draft process that is REALLY similar to the one I already use.  That gives me all the hopes that Revisions will work for me as well as Plot does.  And we all know I’ve been looking for a way to streamline things.

So far, Revisions has lived up to the hype.  I feel much more in control of Easterbay than I ever have, and I know what I need to do to move forward.  It feels freeing, and I’m moving through things rapidly.  Yardley claims that her revision process takes twice as long as writing the first draft.  So if I go by her estimates, I should be ready for alpha reads in two months.  To say I’m excited about that would be an understatement.  All we can hope for now is that I stay motivated enough to make it happen.

I’m mentioning this for two reasons.  One reason is because if you’re looking for a writing process, Yardley lays out a good one.  The second reason is that it is Nanowrimo time, and we could all use a little extra help in the planning process before diving into a novel.

That’s basically all I have to tell you.  I’m also diving into Nano this week, and expect updates to the blog to remain intermittent until December rolls around.  We’ll see, though.  Sometimes avoiding the morass of a Nano novel leads to more blogs instead of less…

Hence the need for motivation.  As always come November, cross your fingers for me.

Categories: Self Publishing, Uncategorized, Writing | Tags: , , , , , , , , , , | Leave a comment

Self Publishing: September

Self Publishing Update

Well, I had a much better September than I did an August.  I realized after reviewing the data for my August ads that I was getting many more hits on keywords that tied to authors or book series that were similar to my book, instead of tags like “fantasy,” or “sword.” I also upped my bid on each keyword to be $0.76 instead of $0.66.  For some reason, that made all the difference.  Instead of being in the hundreds of views, I’m now in the tens of thousands of views and I can make some decisions based on actual aggregated data.  Amazing!

My first ad (runaway and subversive print shop copy) didn’t do so well.  People were clicking (31 of them), but no one was buying.  I actually ended this campaign early since it had cost me almost $15 and had brought me no book sales.  It seemed a waste to keep running it.

My second ad (epic fantasy with a strong female lead copy) did fairly well.  I had 42 clicks and sold 3 books.  Since almost 80,000 people saw my ad before clicking this is the data I was able to get: someone would click through to my page after about 1850 people had viewed the ad. Once people viewed the book, about 11 people visited for every one person who bought.

This isn’t great.  Most click-throughs cost me about $0.50, which means that I need my numbers to be more like 5 click-throughs for every buy to just break even.  I’m getting closer to that on my third ad.

Ad number three (LOTR/Little Women mashup copy) is almost where I’d like it to be.  I had 58 click-throughs and sold 8 books.  81,000 people viewed the ad, and so I’m looking at about 1400 people to visit before I get a click-through, and 7 people to look at the page before I get a sale.  Still not where I want to be, but MUCH closer.

I’m rejiggering a few things, per normal.  First of all, I’m only running ads 2 and 3 this month.  I’ve added keywords, too: Robin McKinley, The Hero and the Crown, Jessica Day George, Gail Carson Levine, Ella Enchanted, His Dark Materials, Narnia, and CS Lewis.

Second, I have changed my book blurb to be a little more punchy.  We’ll see if that works out to equal more clicks.  The great thing about self-publishing is that I can change it all back if the other was working better.  Nice.

Lastly, I put up an ask for my friends who have read the book to please leave me a review.  I ran the free promotion almost two months ago, so I feel like people have probably finished the book and maybe just haven’t remembered to review? We’ll see if that’s actually a thing.  Over 100 people downloaded the book, and right now I have 5 reviews, so either people take a really long time to finish things or most people aren’t review-leavers, or they forgot.  We’ll see…

That’s all for this month.  I’ll report back on how that all did next month per usual.  I have modest goals.  I’d really love to have 7-10 reviews by the end of the month, sell more than 11 books, and have a better click-through to buy rate on both ads.

I hope this helps!

Categories: Self Publishing, Uncategorized, Writing | Tags: , , , , , , , , , | Leave a comment

Self Publishing: The First Month – Amazon Ads

Self Publishing Update

So, I’ve now been the self-published author of a novel for a month.  Aside from the free promotion, I haven’t done anything except run ads via the Amazon system.  I feel like I’ve learned something? Maybe?

I think the book is doing pretty well, actually, for being a first novel in a genre that doesn’t typically sell in the indie market.  And for being a book with only four reviews.

I have sold 4 books since I ended the free promotion.  3 of those were hard copy and another 1 was a Kindle copy.  Kindle copies are where I make my money, so it was nice to have one.  The profit margin on the print book is slim (although not nothing, and I’m not really in this for the money anyway at this point).

I also had several Kindle Unlimited pages read, though that’s also hard to break down.  The reports tell me how many pages, since I get paid by the page.  But is it the same people re-picking up the book, or is it new readers?  We’ll never know…

My ads haven’t been working okay.  I’ve never written copy before, nor do I have any experience with advertising, so I’m being gentle with myself about it.  I’ll be rejiggering the ads today to make them better.

You may already know this, but with Kindle ads, you bid on a keyword.  If you’ve bid the most, whenever someone visits a book that’s classified under that keyword, they see your ad.  You pay if they click on it, otherwise it’s free.

I currently have 4 ads running.  On the first, I let Amazon pick my keywords. Hardly anyone has seen the book on this one – about 74.  On two other ads, I have about 450 people who have viewed it, but only one person on each ad has clicked on the ad and the report estimates I haven’t had any sales.  They don’t take Kindle Unlimited into account, though, so I think this might be where I’m getting some of those extra Kindle Unlimited pages from. On my third ad, about 650 people have seen it, but no one has clicked.

I ran the same exact keywords for all three ads I set up myself, so I’m not sure why everyone’s seeing the one and not the others.

So, I have two goals this month.  The first is to re-do the book description on the ad so it’s a little more punchy.  The second thing is to pick better keywords.  Right now, the ones I’m getting the most hits on are the names of other authors.  I plan to add in a greater swath of authors who I think write things that are like this book.  I’ll leave the Amazon auto-target ad alone, probably.

That’s a rundown of the basics.  In addition to redoing the ads, I’m considering a blog tour.  Most authors I’ve seen who have done it say they basically break even – they make about as much in book sales as they paid for the tour.  Still, I think it might be worth it for me from a review perspective.  The blog tour I’m considering would have 15 stops, so that would be 19 reviews on the book once I’m done if you add the ones that are already there.  I’d definitely consider buying a book with 19 reviews, where I’d look askance at 4.

That’s mostly all I have to say. For those who want to get into the nitty-gritty with me on the ad portion, I’ll post a little more detail below.

The book descriptions I went with on the ads are as follows:

  1. What do a spy, a runaway, a subversive print shop, and a queen have in common? Blue Gentian. You won’t be able to put this book down. (450-ish views)
  2. “Love at first page!” Looking for something new to read? You just found your next favorite epic fantasy with a strong female lead. (450-ish views)
  3. Traditional fantasy gets a makeover in this epic coming-of-age tale about leaving home to find it. You won’t be able to put this book down! (650-ish views)

I went with these descriptions partly because I read a book that told me that ads with “you” in them tend to do better than ads that don’t.

In this next cycle of ads, I intend to run descriptions 1 and 2, but not 3.  I also intend to run one that says “If Lord of the Rings and Little Women had a baby, Blue Gentian would be it. You’ll love this epic fantasy about leaving home to find it.”

I ran the following Keywords:

action, adventure, caravan, coming of age, council, epic, fantasy, female voice, gentian, healer, intrigue, kwed, little women, low magic, medicine, mission, notlimah, printing, queen, quest, shaman, spy, strong female lead, sword, tolkien, traditional fantasy, travel, travelers, traveling, wise woman, young adult

BY FAR Tolkien got me the most views.  Wise woman, shaman, and travel got me the next most, although I’m not sure travel is really doing for me what I’d like it to do.

This month I’ll add:

Shannon Hale, Le Guin, Dianna Wynne Jones, Chrestomanci, Uprooted, Naomi Novik, Wheel of Time, Rothfuss, Jane Austen, Jeff Wheeler, Veronica Roth, Sarah J. Maas, Harry Potter, Patricia C. Wrede

I may also take out some of the others that are probably deceptive (like travel), although it doesn’t cost me anything to bid unless the ad gets clicked on.  We’ll see where that gets me, and I’ll report back in another month!

Here we go…

Categories: Self Publishing, Uncategorized, Writing | Tags: , , , , , , , , , , , , | Leave a comment

Self Publishing: First Book, First Week

First some housekeeping stuff.  I want to continue posting about how I’m doing with the book and what marketing I’m working on and all of that in service to someone else learning from my experiences, but I also realize that’s not why a lot of people follow this thing.  I’m going to be prefacing the headlines of these types of posts with Self Publishing: so you can ignore them if you’re not all about it.

That being said… here we go!  Week 1 of Blue Gentian was incredibly successful.  130 people downloaded the book for free.  It’s AMAZING that 130 people were interested enough in this thing to check it out. Thank you!

2 things I’ve learned over the last few weeks.

Thing 1: Several friends were asking me if they could actually PAY for the novel.  I wasn’t sure what to do about that, since I wanted to start running the book right out of the gate for free.  Does Amazon give pre-orderers the free price?  I didn’t know. So… it turns out that people who have pre-ordered the book pay for it, even if you run a free promotion on the day of the book’s release.  If you have people who actually want to pay, ask them to pre-order.  You can have your cake and eat it too!

Thing 2: I had originally planned to run a Kindle Free promotion, and then go for a Countdown Deal right after.  It turns out that Amazon won’t let you run those within the same KDP sign up time.  Every 90 days I can run either a Free promotion or a Countdown Deal promotion, but not both.  Boo.  But good to know for planning purposes.

Next we’re on to marketing:

Now that the book costs money, I’m wading into the area of Amazon Ads.  So far I only have Sponsored Product ads out there, and no Product Placement ads.  Product Placement got expensive, guys!  $100 is the minimum spend (yikes!). So, I’ll refine my copy on the cheap stuff and then worry about those costly ads when I have something I know probably works.

I know absolutely nothing about copywriting, and I think it shows… since the free promotion ended I have sold NO books.  I’m not terribly worried yet.  I’m playing the long game with this, not the short one.  I had also heard about this phenomenon.  Since Amazon separates out free from paid, you essentially start out at square one again when the free deal ends.  The internet warned me. But I am downloading copywriting books and faffing around with the copy on my ads now because things can always be improved.  I have five ads running right now, and they all have different descriptions enticing people to buy. We’ll see which ones actually do something.

Once I know I have copy that works, I’ll start faffing with Keywords.  That’s at least a month away, though.  I want to give the ads a chance to work if they’re going to.

Last is the bigger picture:

I’ve been thinking critically about how the book is presented and I realized today that I actually wouldn’t buy it if it came up in my feed as-is.  Everything looks great, but I always want a slew of reviews on my self-published titles to prove that they’re readable.  Right now, that’s the biggest thing I lack.  I’m discussing a possible blog tour because of it, though that’s also probably at least a month away.  I don’t want to be too annoying to my friends and family either, but I’ll also probably do a big social media request for reviews in about a month.  I’ll give everyone some time to read it first, though. And then after that, I’ll knock it off with the “please do this for me?” stuff so my friends don’t start to hate me.

What do I do while waiting for all the ads to aggregate and everything?  Work on my next book, of course!

Categories: Self Publishing, Uncategorized, Writing | Tags: , , , , , , , , , , , , , , , | Leave a comment

Kindle Free Deal Ending

Untitled design

Just a quick PSA to let you know that the Blue Gentian free deal is ending today.  Last chance to download this thing for nothing!  Tomorrow it goes up to $4.99.  Thank you! You may now return to your regularly scheduled Sunday.

 

Categories: Fiction, Self Publishing, Uncategorized, Writing | Tags: , , , , , , , , | Leave a comment

Blue Gentian Update

Untitled design

In case you’re curious…

First of all 77 people have downloaded or bought my book in the last two days, and I’m SO THRILLED.  That was better than I’d hoped for in my wildest dreams.  Thank you all for checking out my work.  This book has been a long time coming, and I’m so excited that you have my back.  I hope you enjoy reading it as much as I enjoyed writing it.

In other news (!!!), last night I hit #41 on the top 100 Free Bestseller list for Epic Fantasy, which I NEVER thought to do.  I expected that I wouldn’t break into the top 100 at all.  Although that’s my best number, I’ve broken 50 in all Blue Gentian’s other categories, too. Something else to throw a party about.

Lastly, if you haven’t downloaded your free copy yet, we’re halfway through the promotion.  Just two more days until the price goes back to $4.99.   This is your friendly reminder to get the book sooner rather than later.

And thank you again.  It’s a little scary to launch a book – will people even care?  Will they read it? Will they like it?  You’ve answered at least one of those questions for me with enthusiastic gusto.  I can’t tell you how much that means to me.  I know I’ve said it a bunch, but seriously – THANK YOU.

Categories: Fiction, Self Publishing, Uncategorized, Writing | Tags: , , , , , , , , | Leave a comment

PUBLICATION DAY!!

Blue Gentian is officially out for publication, and I’m running it free for the next 5 days to thank you all for following me through this journey.  If you could please consider telling someone what you thought of it (especially consider reviewing it!) I would be the most grateful girl on the web.  Thanks in advance.

So what are you waiting for?  Go get your free copy!

Blue Gentian Cover - Final -

 

Categories: Book Reviews, Fiction, Self Publishing, Uncategorized, Writing | Tags: , , , , , , , , , , , , | Leave a comment

Create a free website or blog at WordPress.com.