Posts Tagged With: kwed

More Tweaks, and some Thoughts on Pricing

Self Publishing Update

Well, it’s been three weeks since the new cover for Blue Gentian launched.  It’s been a wild success.  I’m selling out my Amazon ads almost every day, and I think I’ll keep it.  Trial and error begat success this time (law of averages?  Who knows, but there was bound to be a success eventually).

Whenever my ads sell out, Amazon sends me an email notification and suggests that I up my daily budget.  Right now, I’m telling it no more than $2 a day.  I have not increased this.  Why not, you ask?  Because sales still don’t warrant it.  I’m still in that tenuous territory where I’m ALMOST breaking even, but not quite.  Which means there’s still more work to do.

What am I tweaking next, you ask?  I’m glad you did.

During the $0.99 sale I ran, I sold a grand total of 17 books.  That’s A LOT for me, you guys.  I’m extremely lucky if I sell 17 books in a month, and I was able to do it in 7 days during the sale.  Which suggests to me that I might be able to sell more books if I dropped the price a little.

I want to discuss price, because it’s a complicated issue and I don’t think I’ve explained how I got to my amount for Blue Gentian.  But in case you just want the nitty-gritty and don’t want the whys and wherefores, Blue Gentian will be on sale for $3.99 as a permanent price, down from $4.99, in a few days.  We’ll see if that tweak works in favor of more sales.  I’ll report back.

Now some thoughts about pricing in general:

I considered price carefully when launching Blue Gentian.  I’m a relatively unknown author, and therefore my works will probably not sell at the same price as an established author.  I have to be real about it.  That being said, price also implies quality.  If you’re attempting to give your book away at $0.99 when it’s not sale time, it leaves me wondering if it’s cheap for a reason.  Sometimes the reason is because it’s the first of a series.  I think that’s fine.  But if I don’t know the author and can’t figure out why their book is cheap, I assume it’s because it’s bad.  This has also borne out from my experience.  I’ve downloaded some truly terrible books, guys.  Almost all of them were insanely cheap and by self-published authors.

I’m not denigrating self-publishing.  First of all, I’m a self-published author and take great pride in my work and my business.  Second of all, I have read some AMAZING books by self-published authors.  The difference between the good and the bad?  I have found that good authors expect me to pay a decent, fair market value for their work.  I’m happy to do so.  But price then becomes correlated with quality.  I’m sure I’m not alone in this perception.

This means that how I price Blue Gentian will tell people how good it is.  Also, I know from some research that it’s MUCH easier to price a book down if you make a mistake than to price a book low at first and raise it.  Better to overestimate yourself than to underestimate.  So I decided I would go in at semi-established author rates and cut as needed.

I did a lot of research on well regarded books by self-published fantasy authors and their manuscripts of about the same length (62,000 words in case you were interested).  Most were priced at $4.99.  That’s how I got the starting price of Blue Gentian.  And now that I have some data, I’m going to cut to $3.99 and see how we do.

I might cut again to $2.99 if I see no better outcomes in the next couple of months, but I don’t see going lower than that.  Most other people don’t, even bad authors, since they’re trying to take advantage of the 70% royalty KDP offers on books priced between $2.99 and $9.99.  Blue Gentian is supposed to eventually be part of a series, so it will also eventually go to $0.99 for good when the next books are published (a LONG way off). Still, that means I’m not feeling terribly precious about the price of it.  Whatever gets me the sales, man.

And that’s all I’ve got right now.  Thanks for listening to me about a complicated subject…

 

Advertisements
Categories: Self Publishing, Uncategorized, Writing | Tags: , , , , , , , , , , , | Leave a comment

Some Blue Gentian Tweaking

Well, my first Blue Gentian experiment didn’t go that well.  My husband suggested that he didn’t think the book blurb was punchy enough, so I rewrote it to sound a little more scandalous.  No dice.  I kept it up for several months, but my sales dropped dramatically during that time.  Like, probably by half.

So, the old copy is back.  No surprises there, and isn’t it wonderful to be a self-published author where I can change things on a whim to see what happens?  And change it back in a snap when it’s wrong?

But, I’m still left with a book that I believe can sell better than it is currently.  So I have plans to tweak something else.

I was discussing the cover with my dad the other weekend, because I was really torn by the poll on which cover to use all those months ago.  Most people, including everyone who had read the book, liked the one I went with.  But everyone who was a fantasy reader liked the second one, with the girl in the hooded cloak.

“You should go with the one that the people who didn’t read it liked,” said my dad.

And it hit like a revelation that he was probably right.  I was thinking that because people knew the book, they would know what was representative of the book.  But what I really needed to be thinking about was not book representation, but book desirability.  Theoretically, the one that hooks and intrigues people who haven’t read the book is the one to go with.   A side I hadn’t considered, but ultimately saw the truth in.

Sometimes my dad is pretty brilliant.

Also, you guessed it.  Blue Gentian is getting a new cover, posted below.  I’ll leave it up for several months and see what we see on the sales.  I’ll report back when I have something to report.  Cross your fingers for me that this works.  I DO kinda love this new version…

blue gentian jpeg

I’m waiting for Amazon approvals before you can see it on the buying page, but I’ll let you know as soon as I know it’s live.  I’m thinking about running a new cover celebratory sale, too.  We’ll see.

 

Categories: Self Publishing, Writing | Tags: , , , , , , , , , , | Leave a comment

Self Publishing: The First Month – Amazon Ads

Self Publishing Update

So, I’ve now been the self-published author of a novel for a month.  Aside from the free promotion, I haven’t done anything except run ads via the Amazon system.  I feel like I’ve learned something? Maybe?

I think the book is doing pretty well, actually, for being a first novel in a genre that doesn’t typically sell in the indie market.  And for being a book with only four reviews.

I have sold 4 books since I ended the free promotion.  3 of those were hard copy and another 1 was a Kindle copy.  Kindle copies are where I make my money, so it was nice to have one.  The profit margin on the print book is slim (although not nothing, and I’m not really in this for the money anyway at this point).

I also had several Kindle Unlimited pages read, though that’s also hard to break down.  The reports tell me how many pages, since I get paid by the page.  But is it the same people re-picking up the book, or is it new readers?  We’ll never know…

My ads haven’t been working okay.  I’ve never written copy before, nor do I have any experience with advertising, so I’m being gentle with myself about it.  I’ll be rejiggering the ads today to make them better.

You may already know this, but with Kindle ads, you bid on a keyword.  If you’ve bid the most, whenever someone visits a book that’s classified under that keyword, they see your ad.  You pay if they click on it, otherwise it’s free.

I currently have 4 ads running.  On the first, I let Amazon pick my keywords. Hardly anyone has seen the book on this one – about 74.  On two other ads, I have about 450 people who have viewed it, but only one person on each ad has clicked on the ad and the report estimates I haven’t had any sales.  They don’t take Kindle Unlimited into account, though, so I think this might be where I’m getting some of those extra Kindle Unlimited pages from. On my third ad, about 650 people have seen it, but no one has clicked.

I ran the same exact keywords for all three ads I set up myself, so I’m not sure why everyone’s seeing the one and not the others.

So, I have two goals this month.  The first is to re-do the book description on the ad so it’s a little more punchy.  The second thing is to pick better keywords.  Right now, the ones I’m getting the most hits on are the names of other authors.  I plan to add in a greater swath of authors who I think write things that are like this book.  I’ll leave the Amazon auto-target ad alone, probably.

That’s a rundown of the basics.  In addition to redoing the ads, I’m considering a blog tour.  Most authors I’ve seen who have done it say they basically break even – they make about as much in book sales as they paid for the tour.  Still, I think it might be worth it for me from a review perspective.  The blog tour I’m considering would have 15 stops, so that would be 19 reviews on the book once I’m done if you add the ones that are already there.  I’d definitely consider buying a book with 19 reviews, where I’d look askance at 4.

That’s mostly all I have to say. For those who want to get into the nitty-gritty with me on the ad portion, I’ll post a little more detail below.

The book descriptions I went with on the ads are as follows:

  1. What do a spy, a runaway, a subversive print shop, and a queen have in common? Blue Gentian. You won’t be able to put this book down. (450-ish views)
  2. “Love at first page!” Looking for something new to read? You just found your next favorite epic fantasy with a strong female lead. (450-ish views)
  3. Traditional fantasy gets a makeover in this epic coming-of-age tale about leaving home to find it. You won’t be able to put this book down! (650-ish views)

I went with these descriptions partly because I read a book that told me that ads with “you” in them tend to do better than ads that don’t.

In this next cycle of ads, I intend to run descriptions 1 and 2, but not 3.  I also intend to run one that says “If Lord of the Rings and Little Women had a baby, Blue Gentian would be it. You’ll love this epic fantasy about leaving home to find it.”

I ran the following Keywords:

action, adventure, caravan, coming of age, council, epic, fantasy, female voice, gentian, healer, intrigue, kwed, little women, low magic, medicine, mission, notlimah, printing, queen, quest, shaman, spy, strong female lead, sword, tolkien, traditional fantasy, travel, travelers, traveling, wise woman, young adult

BY FAR Tolkien got me the most views.  Wise woman, shaman, and travel got me the next most, although I’m not sure travel is really doing for me what I’d like it to do.

This month I’ll add:

Shannon Hale, Le Guin, Dianna Wynne Jones, Chrestomanci, Uprooted, Naomi Novik, Wheel of Time, Rothfuss, Jane Austen, Jeff Wheeler, Veronica Roth, Sarah J. Maas, Harry Potter, Patricia C. Wrede

I may also take out some of the others that are probably deceptive (like travel), although it doesn’t cost me anything to bid unless the ad gets clicked on.  We’ll see where that gets me, and I’ll report back in another month!

Here we go…

Categories: Self Publishing, Uncategorized, Writing | Tags: , , , , , , , , , , , , | Leave a comment

Blue Gentian

Blue Gentian Cover - Final -

Well, thanks to Camp Nanowrimo, I finally have my act together on something.  It’s only been four days, but so far it’s given me the bit of a push I need to prioritize at least some of the writing.  Some days I don’t get much done, but it all adds up, right?  And at least I’m DOING something now…  We’ll see if that continues.

After much ado, I have some amazing news:

Blue Gentian is all formatted and ready to go.  I tweaked the cover a little bit font-wise, as you can see above, and the book will be available for pre-order on Amazon in a couple of days with a release date of August 1st.  I’m going to try and do a thing where at least one of those weeks is a week you can get the book for free (please consider leaving me an honest review if you do download for free). I decided a long time ago that I’m making writing career decisions based on getting lots of people to read my stuff and not based on monetary concerns.  After all, I have a day job.

To say I’m EXCITED would be an understatement.  I’ve been working on an iteration of this book since high school, and it’s finally here and as perfect as I can make it.  Those who have read it for me have been excited about it too.  I hope you’ll consider picking up the book when it goes live.

And thank you for following me here and paying attention to my writing.  It’s you as much as anyone that gave me the courage to get this book into the world.

Categories: Fiction, Life, Uncategorized, Writing | Tags: , , , , , , , , , | Leave a comment

Create a free website or blog at WordPress.com.